2026 — Present
Building powerful tools and a stack of AI-first products for entrepreneurs to save time and also focus on the right things.
Founder · Shopify Consultant
Founder · Shopify Consultant
I am a Shopify consultant and I am passionate about building conversion-driven digital experiences. With a foundation in AI automation, Ecom Development, performance marketing and CRO — built across Get You At, Disney, Royal Caribbean, and my own ventures. I help e-commerce founders ship stores that actually convert. Currently building Build Bttr — AI-first tools to help entrepreneurs save time and also focus on the right things.
Building powerful tools and a stack of AI-first products for entrepreneurs to save time and also focus on the right things.
Driving growth at GYA — a Shopify-first DTC marketing agency. Strategy, client delivery, Meta Ads, CRO and SEO across India, the US and the Middle East.
Built a printed Bengali T-shirt brand from zero. Performance marketing, brand, supply, fulfilment — all in. Pan India, still running.
Social media, branding and photography for one of the largest cruise brands on the planet. Three years at sea — learned how big systems actually run.
The wow job. Social, branding and photography for Disney. Standards were brutal — best training I'll ever get.
First real digital role. Taught me how regulated, large-scale operations think — and why most agencies miss it.
Build Bttr · Flagship Product
A universal SEO audit skill packaged as a one-time product. Full site audit, technical SEO, schema, content quality, GEO for AI search — all in one.
Shopify-first DTC Agency
Shopify development, Meta Ads, SEO and CRO for DTC brands. Operating since 2017. Clients across India, US, and the Middle East.
DTC Apparel · Bengali Culture
A printed Bengali T-shirt brand. Built and operated from product to performance marketing.
AI Automation and Implementation
One-hour live sessions for non-technical operators. AI tools to use without getting confused about what and when to use.
"I can tell you exactly what NOT to do — mostly because I've watched those mistakes happen in 4K HD. The fastest way to grow a store isn't more tactics. It's removing the ones that are quietly killing your funnel."— Subrata Bhattacharjee
Continuously upskilling through industry-recognized programs. Each certificate represents dedicated learning across e-commerce, marketing automation, and software development.
West Bengal University of Technology
NASSCOM · NCVET
Klaviyo Academy